A Guide to Cloud Telephony for Business

When considering cloud telephony for business, there are several factors to weigh up. While this technology is increasingly popular and applicable for most organisations, there are some challenges in the move. Today, we’ll look at the drivers behind the switch, the benefits it offers, issues that might arise, how to pick the right partner and more in this 10-minute read.

The state of play

The pandemic jump-started the adoption of a lot of IT and telephony advancements. It was necessary to help companies keep up with the changing landscape. Many organisations proved how well they can deploy and apply these new technologies and be strategic about investing funds to help adapt to the new normal. And that same sentiment is echoed across borders and oceans too. The main factors impacting a move to advanced technology are:


Budgets are tighter than ever before with many operations making do with less. Finding and implementing IT and telephony services that will reduce overheads is a critical concern for most organisations now.


According to the BBC that something unexpected is happening now. Despite widespread indications of a slowdown, data shows not only are people still leaving positions in spades, but many workers who haven’t resigned yet plan to do so in coming months. So, organisations are planning to have to do more with fewer employees.


A knock-on effect of the last few years sees increasing numbers of team members working hybrid or remotely. Many organisations may have switched to seasonal patterns to flex their teams around peak demand. As such, IT and telephony must easily adapt to the new ways of working.

Customer service

Lastly, there is an expectation that every system in place will benefit from and enable high levels of customer service – both from the supplier and the product. Cloud telephony and high-speed WiFi providers need to be available on-demand. Plus, their services need to support instant and reliable customer/user communication that meets, and indeed exceeds expectations.

One place these advancements are being made is with cloud telephony.

Growth in cloud telephony

You can see many examples of this growth across all sectors, including the public sector.  In general, the market is expected to more than double within the next ten years. Mission Critical reports that the global cloud telephony services industry is poised to expand 2.5 times from 2022-2032, expected to reach a market value of $51.5 billion, according to a study published by Fact.MR. The market is expected to yield absolute dollar growth worth $30.8 billion. As of 2022, demand for cloud telephony services is forecast to accrue $20.7 billion. Growth is attributed to a shift toward more efficient telecommunications technologies. So, it’s a good idea to start scoping out the benefits of this technology for your organisation. Ideally, you’ll want to be at the forefront of the wave to embed the core benefits more rapidly.

Core benefits of cloud telephony

Across all operations – public or private – introducing cloud telephony has some distinct benefits.


It’s not just about protecting from hackers anymore. While you want top encryption, look for soft security benefits too. You should value a comprehensive set of administrative controls across video, message, and phone at your fingertips, such as requiring your meeting attendees to authenticate, limiting who can enable screen sharing, and requiring waiting rooms for your users to approve attendees who can join.


Most employees will not return to the office. And many organisations beefed up their ranks over the last two years and may need the flexibility to downsize as demand shifts. Public sector operations are offering more digital services than ever before. Cloud telephony for public sector applications allows you to scale up and down as you need to. You can maintain the same policies for remote workers and still offer all the great digital programmes that citizens love.


IP telephony saves you money. With cost reductions always a challenge facing organisations IP telephony should be a key consideration. With no need for expensive hardware, and the ability to scale on demand it’s easy to have visibility of expenditure. Billing will often be as one service rather than multiple resources and with one point of contact.” And that makes the whole provision just that much easier.


Any system that you launch needs to be easy to use. Interestingly, frustration with existing poor technology is often a large driver of dissatisfaction and resignations. Your telephony partner will help you select the easiest implementation for your infrastructure. And they should help you onboard your teams to give them the smoothest transition into cloud telephony possible.


There are a few challenges you’ll need to overcome to deploy cloud telephony. First, you’ll need to decide between hard phones or soft phones. Hard phones are probably what your team is used to – a physical handset. But you can cut more costs by eliminating handsets altogether and dialling through a PC interface or app instead. Then, you’ll need to understand how many domestic, international, and mobile calls your teams are making. This is because the call costs are usually packaged in. So, run the numbers on your historical data to make sure the costs wash.

Next, you’ll need to choose the right tech and line. There are a lot of options from EFM (Ethernet First Mile) to FTTP (Fibre to the Premises); the latter being the fastest. When you move to the cloud, you’ll need a quick and reliable internet connection. This is because telephony data will now be passing through as part of your bandwidth usage. Following that, make sure you understand how and what support your provider offers. If you don’t have hard phones, you’ll not need a callout service. But you’ll still want to know how to get help should you need it. Lastly, ensure you’re charged on a per-extension basis. This will let you estimate costs per line, connect even remote employees seamlessly and ensure you’re only ever paying for what you’re using.

Key considerations in choosing a partner

When choosing a partner for cloud telephony, start with your needs. Can they offer a service that meets your requirements? Will they do the proper scoping and analysis to determine the cost savings to your organisation with the deployment? And are they sure your internet connectivity is up to the task? There is a range of VoIP providers out there, so make sure your expert partner has evaluated their strengths against your business case. Also, look at their track record and case studies for prior deployments. How have they made efficiencies in similar organisations? Can you speak to references directly? Lastly, what support can they offer you to deploy, train and troubleshoot the cloud telephony system? Make sure you won’t be left on your own to onboard your teams.


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